Pepsi Rebrand Launch 2024

Pepsi Rebrand Launch 2024

Resolution X was recently involved in the innovative rebrand launch of Pepsi.

This marked Pepsi’s first rebrand in over a decade, featuring a collaboration with Australian designer Jackson Cowden for their debut AI-fashion partnership, inspired by Pepsi’s fresh visual identity. The Pulse Collection premiered at Sydney’s iconic harbour in a unique event organised by leading experience agency Rizer.

Working closely with head lighting designer Alex McCoy from Colourblind, the ResX Sydney team played a crucial role in elevating Pepsi’s fresh new look. A dynamic mix of lighting fixtures were used to enhance the show’s energy and perfectly set the tone for the rebrand. Chauvet Professional Color Strike M Strobes adorned the main set, creating an impressive atmosphere for an exclusive performance by G Flip and a stunning runway show featuring Australian models Samantha Harris and James Parr.

Complimenting this were Ayrton Perseo Profiles and Prolights EclProfile CT+ IPs which were strategically placed around the stage to ensure a bold and cohesive visual impact. In addition, Martin MAC Aura XIP’s set the ambiance with a soft room wash affect throughout the entire venue, while Astera LED FP1 Titan Tubes added a dynamic layer of colour for further dimension.

Resolution X’s expert use of cutting-edge lighting and technology helped bring to life an event that embodied Pepsi’s bold new energy and image, leaving a memorable mark for the brand.

25th June, 2024